Sam’s Guide to Bespoke
Suits in London &
Wedding Style.

You can spend almost anything on a bespoke suit in London. On Savile Row, it’s easy to get into the several-thousand-pound bracket very quickly.

At Dress2Kill, we’ve always tried to make proper tailoring more accessible. Our half-canvas suits start from £900, with full floating canvas from £1,400. From there, it depends on cloth and construction.

My advice is simple: don’t get distracted by the most expensive book in the room. Tell me what the suit is for, how often you’ll wear it, and your rough budget. I’ll show you what I’d choose if it were my money.

A good tailor doesn’t sell you the most expensive suit — he sells you the right one.

One of our regular clients, a City lawyer, came in expecting to spend “as little as possible” for court appearances. We ended up building him a mid-weight navy half-canvas suit at just under £1,500. Six months later he came back for a second because, in his words, “it’s the only suit I actually trust in front of a judge.”

If you’re thinking about your first proper suit or upgrading what you already wear, the best starting point is a conversation in-store. Book a consultation at Dress2Kill and we’ll guide you through exactly what makes sense for you.

As early as you can.

We usually allow 8–10 weeks for half-canvas and 10–12 weeks for full floating canvas, but for wedding suits I always prefer more time.

There’s no upside to leaving it late.

If you come in months ahead, we can actually enjoy the process — talk about the venue, season, colour scheme, your partner’s outfit, and what you want the suit to do for you.

My rule is: once the venue is booked and you’re thinking seriously about your outfit, come and see us.

You don’t need to know anything about tailoring. That’s our job.

We recently worked with a groom who came in nine months before his wedding. Because we had time, we refined his suit across multiple fittings and even adjusted the cloth choice after seeing his partner’s dress. On the day, everything aligned perfectly — and he told us afterwards it was the most relaxed part of the entire wedding planning process.

If you’re at that stage now, don’t wait until things get busy. Book your wedding consultation early and we’ll map everything out properly from the start.

There’s no single correct answer.

Navy is the safest all-rounder. Mid and lighter blues work brilliantly in spring and summer. Greys are perfect for more traditional weddings, while greens, browns and earthy tones suit country or destination settings.

But I never choose colour in isolation.

I need to know where you’re getting married, the time of year, the overall wedding style, your colouring, and whether you’ll wear the suit again.

That’s the advantage of bespoke — we build it around you, not a rail of stock options.

And don’t be afraid of personality. It’s your wedding, not a job interview.

One groom we dressed for a countryside wedding chose a deep green three-piece instead of navy. He was nervous at first, but on the day it became the talking point of the wedding — in the best possible way — and he’s since worn it repeatedly for formal events.

If you’re unsure what direction to go in, the easiest way to get clarity is to sit down with us. Book a consultation and we’ll show you colours and cloths that actually suit your wedding, not just what’s trending.

The first thing I think about isn’t colour — it’s weight.

A beautiful suit is pointless if it’s too heavy for the weather.

I’ll usually start with a lightweight, breathable cloth, then look at colour: lighter blues, soft navy, stone, beige, greens and pale greys all work well depending on the setting.

Construction matters too.

If you’re marrying in June, July or August, tell me exactly what the day looks like. Outdoor all day? Marquee? Air-conditioned hotel?

Those details change everything.

Summer tailoring should stay sharp — just not feel like armour.

We once dressed a groom for a July marquee wedding in Surrey. He was outdoors for nearly eight hours. Because we chose a lightweight cloth and unstructured summer construction, he later told us it was the only wedding he’d ever attended where he didn’t immediately change out of his suit.

If you’ve got a summer wedding coming up, don’t guess your way through it. Come in for a consultation and we’ll build something that actually works in real conditions.

Italy is a great example of why you can’t choose a suit from a photo.

Where in Italy, and when?

Lake Como in May is very different from Puglia in August.

For hot-weather weddings, I’ll usually look at lighter-weight cloths and natural colours — lighter blues, tobacco tones, greens, creams and soft neutrals.

You can also relax the styling slightly.

But there’s a balance. You don’t want to look like you’ve dressed for someone else’s Instagram.

You still need to look like you.

Bring photos of the venue, your partner’s outfit and the wedding colours. That tells me far more than “I want an Italian wedding suit.”

If you’re planning a destination wedding, this is exactly the kind of thing we should talk through early. Book a consultation before you commit to anything and we’ll design it properly for the environment.

They don’t have to.

I prefer the wedding party to look coordinated, not cloned.

The groom should stand out, but subtly. That might be a different waistcoat, cloth, tie or lapel detail while keeping a shared palette.

There are also weddings where matching works perfectly.

It depends on the event.

The mistake is defaulting to identical suits because “that’s what you do.”

Bring the best man and ushers in. We’ll make sure the group looks cohesive without losing individuality.

We’ve dressed plenty of full wedding parties — it’s one of the most enjoyable parts of the job.

One recent wedding party we worked with used the same navy cloth throughout, but varied waistcoats and ties. In the photographs, the group looked unified, but the groom still stood out immediately — exactly as it should be.

If you’re planning outfits for a full wedding party, it’s worth sitting down together. Book a group consultation and we’ll design something that works for everyone without losing the focus on the groom.

It comes down to formality.

A morning suit is traditional daytime formalwear — morning coat, waistcoat and striped trousers. In the right setting, it looks outstanding.

A lounge suit gives you more flexibility: navy or grey three-piece, lighter summer options, or something more individual.

The key question is:

What kind of wedding are you having?

Grand church and formal reception? Morning dress may be right.

Relaxed destination wedding? Probably not.

Don’t wear morning dress just because you’re the groom.

The outfit should fit the occasion — not the other way around.

We recently had a groom who was unsure between the two. His venue was a historic London church followed by a modern hotel reception. We built him a morning suit for the ceremony and a tailored lounge suit for the evening. It gave him the best of both worlds without compromising either setting.

If you’re torn between options like this, don’t overthink it alone. Book a consultation and we’ll help you decide what actually works for your day.

Yes — for the right person.

A full floating canvas allows the jacket to mould to your body over time. It’s traditional tailoring at its best.

Our half-canvas suits use canvas through the chest and lapels with more modern construction elsewhere. They start from £900 and are excellent. Full canvas starts from £1,400.

Do you need full canvas? Not always.

If you want a great suit within a sensible budget and won’t wear it constantly, half canvas is ideal.

If you love tailoring, wear suits regularly, or want the best we can make, go full canvas.

I’ll always show you the difference in person — it’s far clearer than any explanation online.

One client who initially chose half canvas for his first suit later upgraded to full canvas for his second after realising how often he was wearing it. His feedback was simple: “I didn’t know I’d become a suit person until I had a suit I actually loved wearing.”

The best way to understand this properly is to try both. Book a consultation and we’ll physically show you the difference so you can decide with confidence.

The terminology is overcomplicated.

In simple terms, made-to-measure adapts an existing pattern. Bespoke builds the garment more individually around you.

But what matters more is:

How you’re measured
How the suit is constructed
How much can be changed
How many fittings you have
Who is fitting you
And what happens if it’s not right

At Dress2Kill, we take 20+ measurements and guide you through everything — cloth, cut, lapels, pockets, lining, trousers and details.

After 25 years, I’ve never expected a customer to understand tailoring jargon before walking in.

Come in, have a drink, and we’ll take it from there.

One first-time client told us he had always avoided tailoring because it felt intimidating. After his first suit with us, he said the biggest surprise wasn’t the fit — it was how simple the process actually felt once someone explained it properly.

If you’ve been putting it off, this is exactly the moment to start. Book a consultation and we’ll make the whole process straightforward from day one.

Both are excellent.

British cloth is generally more structured. Italian cloth is often lighter and softer. But there are exceptions everywhere, so it’s not a strict rule.

We work closely with British mills like Holland & Sherry, Scabal, Harrisons and Dugdale.

I value British cloth for its heritage, but heritage alone isn’t a reason to choose it.

The real question is:

What is the suit for?

Business, wedding, winter, summer — each demands something different.

I’d rather put you in a £1,000 cloth that’s perfect than a £2,000 one that isn’t.

That’s what the consultation is for.

If you want to get this right first time, don’t leave it to guesswork. Book a consultation and we’ll guide you through the cloths in person so you can feel the difference.

There’s no fixed number.

Typically you’ll have an initial consultation, followed by one or more fittings until everything is right.

Some suits need minimal adjustment. Others need more refinement.

One customer recently described it as: consultation, first fitting, second fitting — then finished. That’s often how simple it is.

I don’t believe in adding fittings just to make something sound more “bespoke.”

The only thing that matters is the result.

If I’m not happy with the fit, it’s not finished.

We recently had a groom whose jacket needed a small shoulder adjustment after the first fitting. It was subtle, but on the second fitting the difference in balance was immediate — and he said it was the moment the suit “clicked” for him.

The process only works properly when we start it together. Book your consultation and we’ll plan the fittings around you and your schedule from day one.

First, check your enclosure — the dress code matters, especially in the Royal Enclosure.

Once that’s clear, we can have some fun.

Ascot is one of the few places where men can really dress properly without feeling overdressed.

Morning dress is the classic for formal areas. Elsewhere, a sharp summer suit or jacket works brilliantly.

I like Ascot as a chance to add personality — a strong waistcoat, interesting tie, pocket square or a cloth you wouldn’t normally wear to work.

But don’t overdo it.

If the suit is strong, keep accessories simple. If the suit is classic, that’s where you can add character.

The goal is to look like the best version of yourself — not like you’re in costume.

And that’s my approach to tailoring in general.

If you’re planning Ascot properly, it’s worth doing it once and doing it right. Book a consultation and we’ll build something that stands out for the right reasons.

Accessories such as cufflinks, dress studs, ties and separate pocket squares are not automatically included unless they are specifically listed on your order.

Certain formal shirt styles require dress studs or cufflinks to be worn as intended, and our team can advise you on the appropriate accessories during your consultation and fittings.

Your order form will confirm exactly which garments, options and accessories are included in your purchase.

Everything in this guide is useful — but it’s still only theory until you’re in the room.

The truth is, the best decisions about a suit are never made from a screen. They’re made when you can feel the cloth, see how a jacket sits on your shoulders, and talk through what you actually need in real life.

That’s what a proper consultation is for.

At Dress2Kill, we don’t expect you to know the terminology or arrive with a fixed idea. You just need to bring yourself, your occasion, and a rough sense of what you’re trying to achieve — we’ll take care of the rest.

If you’re thinking about a wedding suit, a first proper business suit, or simply upgrading what you already wear, the next step is simple:

Book a consultation with us in-store.

We’ll sit down, talk it through properly, and show you exactly what works for you — not just what looks good on a hanger.

Because the right suit isn’t chosen online.

It’s made in conversation — and it starts when you book your appointment with us at Dress2Kill.